Whether you have owned and operated an established business for years or are planning to start a new business, there is no doubt that you want to be as successful as possible.
No matter the size or industry, to achieve the success you desire and deserve, a business website is an absolute must. In the digital age, the vast majority of consumers rely on the internet to find whatever they are looking for, so if you want to reach your target demographic, you need your business to be where a large percentage of your audience will find it. this: online. Make the most of your online presence with a dedicated web design company in Warrington.
When it comes to website development, there are endless tools available, but one of them stands out above the rest: WordPress. Launched in 2003, WordPress, a content management software (CMS) quickly gained traction and caught the attention of millions of business owners, including some of the more well-known companies, like Etsy, Home Depot, Reuters and even Mercedes-Benz. If these mega-businesses are using WordPress to power their sites, that’s worth considering for your business as well. Read on to find out that WordPress is the best CMS to use for designing websites for your business.
What is WordPress? First, let’s explain what WordPress is. As mentioned above, it is content management software (CMS). It’s kind of like what Microsoft Word is for documents, except WordPress is for website design. When it first launched in 2003, it was simply a blogging platform; However, over time developers have incorporated more and more features into it, and now it can be used to develop, edit, manage, organize and publish websites. Fast forward over 20 years and now about 34% of all websites on the World Wide Web are powered by WordPress.
Why is WordPress the best CMS for corporate web design?
Now that you have a basic understanding of WordPress, including what it is and how it can be used, let’s dive in and take a look at some of the most notable reasons Fortune 500 companies use WordPress to power their sites, and why you should seriously consider using it too.
There is no doubt that this caught your attention! Yes, WordPress is completely free to use. You can download, install, work, and publish your website, and this CMS won’t charge you a dime. Whether you’re a young startup or running a well-established business, free is certainly a good thing. (Note, however, that even though the CMS is free, you will need to purchase a domain name and web hosting to get your site up and running).
It’s easy to use
Of all the different CMS platforms, none can compare to WordPress in terms of ease of use. You don’t need any technical knowledge, you won’t have to read long and
confusing textbooks, and you won’t have to take expensive and time-consuming courses either. All you need to do is install it on your device and you can get to work. The features are incredibly user-friendly. If you know how to create and edit a document in WordPress, you will have no problem using WordPress.
It’s super versatile
WordPress is one of the most versatile platforms out there. With countless free and fully customizable website themes, you can create a completely bespoke and unique website for your business. You can change the background, adjust colors, add logos and images, create eye-catching sliders, and much more. There are endless plugins to choose from, which are much like apps for your site, which can be used to incorporate advanced functionality, such as contact forms, analytics, and, if you have products, catalogs. of the items you sell. The best part is that you can do all of this without having a bit of coding knowledge or experience.
It’s optimized for SEO
Search engines like Google, Yahoo, and Bing are big fans of WordPress. In fact, these popular search engines love CMS so much that they tend to rank WordPress powered sites higher than those that are not. Why? Because the WordPress environment is so clean and simple, which makes it easy for search engines to index sites powered by this CMS in their SERPs (Search Engine Results Pages). WordPress is very SEO friendly by design, but if you want to further optimize your site and its pages and increase your search engine rankings even more, you can also download an SEO plugin. These days, an SEO friendly website is expected and is a key tenet of any good web design.
It’s safe and secure
Cybercrimes are rife, so it is very important to protect your site from potential cyber threats. WordPress is one of the safest and most secure platforms available. With rock-solid security standards, dozens of free plug-ins, built-in tools that detect and manage spam, rock-solid authentication and regular security and software updates, plus scan malware, you can have peace of mind knowing that your website will be safe and secure.