Website visitors take about 0.05 seconds to form an opinion on a site. This is an incredibly short duration, and depending on the opinion formed, the website visitor may decide to stay or bounce before even going through the site.
We can all agree that 0.05 seconds is barely enough to read anything on a website. Therefore, the first impression is almost always based on visuals. In other words, it is based on how the site is designed and laid out. It shows how crucial website design is to any business.
Besides making a good first impression, a good web design is also crucial for the following reasons:
1. It affects the reputation of the brand
People can tell how reputable and serious you are as a brand based on how your website looks and performs.
An attractive and highly responsive website shows a brand that cares about its customers. Visitors will know that you are committed to providing the best digital experience. They will stick around and check your services. Most of them will come back anytime they need something you come up with.
On the other hand, a poorly designed site shows a business completely making fun of its customers online. Such a design can leave customers in doubt as to the credibility of your business. This will have a ripple effect resulting in low website traffic, high bounce rates, and poor conversions.
2. It establishes brand consistency
Your website is an extension of your business. Good web design promotes brand recognition and awareness. It ensures that users are aware that they are dealing with the real business. This is achieved through logos, fonts, color variations, etc. consistent.
Unless you are building a quality website that inspires trust and confidence in users, you will still be struggling to build your brand.
3. It supports your SEO efforts
Website design is a crucial part of onsite SEO. A poorly designed website will struggle to rank on search engines. This is why web designers and SEO agencies encourage businesses to design well the first time to make their SEO efforts easier.
The perfect example here is the optimization of a site for mobile devices. If your website design isn’t mobile-friendly, you’ll have a hard time ranking in the search engines. Platforms like Google currently use mobile-focused indexing and ranking algorithms. These algorithms will have a harder time crawling your website, ultimately affecting its ranking.
If you’re struggling to optimize your site for mobile devices, consider partnering with experienced web designers. These professionals will use their expertise to produce the best results. As Envisage Digital’s expert team explains, the right web designers perform a needs assessment and optimize your site to perform optimally on all devices. This ensures that all of your customers will have a great experience browsing your blog, business website, or eCommerce site regardless of their gadgets.
4. It increases your competitiveness
Countless studies have shown the impact of web designs on leads, conversions, brand reputation, and more. As a result, all companies are trying to provide the best user experience for their customers.
If you’re the only one with an unprofessional website, visitors will bounce back to your pages before converting. This is if you are attracting visitors in the first place.
You have no choice but to build a great website for your niche. This is the only way for you to stand a chance in the incredibly competitive digital world.
5. It improves the customer experience
A great website gives all visitors a great experience. They will find the answers they want and buy the products and services they need. They will also have an easier time interacting with you or obtaining your contact details if there is a problem.
6. It saves money
Poorly designed websites have little or no chance of success. If you cut corners to save money on website design, you’ll pay a high price in rankings, traffic, and conversions. In the end, you’ll find that the few hundred dollars saved during site development was never worth it.
The worst part? You will still need to spend some money to fix your site. Getting your web design right up front saves you unnecessary expense in the future. You should know that some users will never come back to your site after a bad first experience. Essentially, this means that your attempts to fix the site may never be enough to bring back some customers.
The design of your website will have a profound effect on your business reputation and income generation. For this reason, make sure you get the best website design. It’s what your brand and your customers deserve.